Week 49 ⁽¹⁾

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December 18, 2020

Recapping Black Friday and Cyber Week 2020: E-commerce reaches new heights as consumer inflow grows +10% compared to last year - seasonal ‘Toys’ purchases explode

New research data covering the Black/Cyber Week (interviews conducted November 26th to December 6th) is now available in our dashboard. Compared to mid-March, e-commerce purchases grow to +86% in the Netherlands, +70% in Norway and +50% in Germany. ‘Toys’ is the product category that grows…