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The Netherlands (52)

Short-term online purchase development driven by Offline Loyal Shoppers’ occasional online purchases; sustainable e-commerce growth driven by continuously increasing loyalty

While the number e-commerce purchases fluctuates dramatically over the past six months, consumers’ overall share of spend online (reflecting the loyalty to the online channel) steadily develops and even increases during the same time period. But how are these two metrics – shopping frequency and…

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Dutch, German and Norwegian online shopper base grows to ~80% and stays intact while online purchases stabilize; longer-term loyalty to online channels continues to grow in 2021

At AfterPay Insights, we have monitored the development of consumers online shopping behavior and the subsequent development of the e-commerce landscape from a consumer perspective for the past year. As of February 2021, we have conducted more than 78.000 interviews with consumers in the Netherlands,…

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