The Netherlands ⁽⁵²⁾

April 30, 2021

~10% of consumers start buying online during the past year but they are much less satisfied and 1 in 3 have concerns about the online purchase process

Over the past six months we see that the share of online purchases (of the total of all purchases) increases. Loyalty to online channels is high, staying strong even though lockdown measures show signs of easing. Another key driver for the growth of e commerce in…

April 19, 2021

Short-term online purchase development driven by Offline Loyal Shoppers’ occasional online purchases; sustainable e-commerce growth driven by continuously increasing loyalty

While the number e-commerce purchases fluctuates dramatically over the past six months, consumers’ overall share of spend online (reflecting the loyalty to the online channel) steadily develops and even increases during the same time period. But how are these two metrics – shopping frequency and…

April 9, 2021

3 in 4 consumers shop online, number of purchases drops while online share of spend remains virtually unchanged: consumers stay loyal to online in March 2021

In this newest AfterPay Insights blog, we look at the inflow into e-commerce in March. Do Dutch, German and Norwegian consumers continue to shift their purchases from brick-and-mortar stores to online channels? What does the development look like for Light, Medium and Heavy Shoppers? We…

April 1, 2021

April E-Commerce Forecast: total purchases keep momentum and ‘Online Loyal Shoppers’ continue further shift to e-commerce in April

AfterPay Insights’ monthly forecasts are back with this April outlook for e-commerce in the Netherlands, Germany and Norway. The latest survey results indicate that German consumers intend to increase their overall purchases, while Norwegian and Dutch consumers state they will continue to buy at the…

March 25, 2021

Dutch, German and Norwegian online shopper base grows to ~80% and stays intact while online purchases stabilize; longer-term loyalty to online channels continues to grow in 2021

At AfterPay Insights, we have monitored the development of consumers online shopping behavior and the subsequent development of the e-commerce landscape from a consumer perspective for the past year. As of February 2021, we have conducted more than 78.000 interviews with consumers in the Netherlands,…

March 15, 2021

E-commerce growth stabilizes in February; Fashion takes the top place as Fashion Shoppers’ satisfaction with delivery time improves

In one of our earlier blog posts about the ‘Top 6 most important developments in e-commerce in 2020’ we list what the most important developments from a consumer behavior perspective were in 2020. But how did consumers shop in specific product categories? And particularly in…

March 9, 2021

Attachment to ‘offline experience’ holds Light Online Shoppers back from increasing online purchases in March; seamless experience key for merchants’ online growth

In our last blog about a March forecast for both offline and online purchases, we identify a correlation between consumers’ current online purchase frequency and their intentions to buy less/more online in March. Heavy Online Shoppers (5+ bi-weekly online purchases) are most positive towards increasing…