The Netherlands ⁽³⁰⁾

By the first half of November, 36% of Dutch consumers state that they will purchase on either Black Friday or Cyber Monday. And even though Black Friday is three times the size of Cyber Monday and has almost twice the conversion rate from awareness to…

New research data for the first half of November is added to our research, now containing responses from almost 55.000 consumers in The Netherlands, Germany and Norway over a period of eight months. The long-term online purchase trend shows that purchases peak at an all-time…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November,…

Consumers’ awareness around Singles’ Day as a sales event is not yet high enough to make it a serious contender of more traditional sales events like Black Friday, Halloween, ‘Sinterklaas’ and Christmas. In Germany, only 6% of consumers are aware of the Singles’ Day sales…

We have added new research data for the second half of October. Our research now contains responses from over 50.000 consumers in the Netherlands, Germany and Norway over a period of seven months. The long-term online purchase trend shows the same development patterns across all…

AfterPay Insights’ research into Dutch Fashion Shoppers’ expectations of the upcoming peak season sales and their purchase intentions reveals some interesting findings. Around 50% of Dutch Fashion Shoppers state that they intend to purchase within Fashion during the upcoming peak season. This share is generally…

New consumer data for the second half of September has been added to our research. This means our research now contains responses from almost 45.000 consumers in the Netherlands, Germany and Norway over a period of 7 months. From a high-level perspective, long-term online purchase…