The Netherlands ⁽³⁴⁾

Peak Season is now officially behind us. How did Dutch, German and Norwegian consumers shop? What did they buy? We previously recapped how consumers shopped during Black Friday and Cyber Monday. But we are now also able to look back at consumers’ Peak Season shopping…

New research data covering the second half of December is added to our research, which now conists of more than 66.000 interviews with Dutch, German and Norwegian consumers. In the Netherlands and Germany, e-commerce purchases continue to grow during the second half of December, although…

In our last update before Christmas, we have added new research data covering the first half of December (December 10th - 16th) to our database. Our data now contains survey responses from more than 63.000 interviews with consumers in the Netherlands, Germany and Norway. In the Netherlands, total…

AfterPay Insights’ latest research, which now contains survey responses from more than 18.000 interviews with Dutch consumers, shows that - by mid-November - online purchases in the Netherlands grow to +61% compared to the number of purchases made mid-March. The main driving force behind Dutch…

By the first half of November, 36% of Dutch consumers state that they will purchase on either Black Friday or Cyber Monday. And even though Black Friday is three times the size of Cyber Monday and has almost twice the conversion rate from awareness to…

New research data for the first half of November is added to our research, now containing responses from almost 55.000 consumers in The Netherlands, Germany and Norway over a period of eight months. The long-term online purchase trend shows that purchases peak at an all-time…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November,…