Santa's Gift-O-Meter: German consumers buy 28% of Christmas gifts by end of November

How many Christmas gifts have consumers already shopped for under the Christmas tree this year so far? Find out in Santa's Gift-O-Meter!

Here AfterPay Insights tracks the pace of Dutch, German, Norwegian and British consumers’ gift shopping and how this accumulates over time since September 2021.

By end of November, 28% of German Christmas gifts are in, compared to only 12% in October and 10% in September.

Visit Santa's Gift-O-Meter for the other countries here: