Peak 2020 ⁽²⁾

October 22, 2020

Dutch Fashion Shoppers focus on buying comfy looks and believe that Black Friday will offer the best deals before Christmas

AfterPay Insights’ research into Dutch Fashion Shoppers’ expectations of the upcoming peak season sales and their purchase intentions reveals some interesting findings. Around 50% of Dutch Fashion Shoppers state that they intend to purchase within Fashion during the upcoming peak season. This share is generally…

October 8, 2020

Peak Season 2020 Forecast: 40-50% of consumers say they will make a purchase and Black Friday is still the King of sale

This blog post is also available to read in German. AfterPay Insights researches consumers’ attitudes of the coming e-commerce peak season. Today we share our September conclusions, which are based on interviews with almost 6.000 consumers in the Netherlands, Germany and Norway. Key findings: In Norway,…