Norway ⁽⁶⁷⁾

How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German, Norwegian and British consumers’ gift shopping and how this accumulates over time since September 2021. By end…

Peak Season shopping is all about scoring the best deals. But which other aspects play a role in consumers’ shopping behavior when it comes to merchant choice? And which of those aspects are most successful in swaying consumers to give up their loyalty to one…

Disclaimer: our analytics have focused online shopping in general. The inspiration- and research stages of the purchase journey are heavily dependent on the specific product categories. Our aim has instead been to understand cultural differences between countries.Peak season is here, hot and happening now. This…

In this second part of a general Peak Season forecast, we look at the product categories that consumers in the Netherlands, Germany, Norway and the United Kingdom aim to shop at during Black Friday and Cyber Monday, the biggest sales events this Peak Season. Which…

In this first part of AfterPay Insights’ general Peak Season forecast, we look at the expected size of Peak’s biggest sales events (St. Nicholas, Halloween, Singles’ Day, Black Friday and Cyber Monday) in the Netherlands, Germany, Norway and the United Kingdom. Which sales events are…

Peak Season 2021 is rapidly approaching. All during Peak, AfterPay Insights is here to support you with in-depth insights into how consumers plan to shop. Our Peak Season series contains e-commerce forecasts for Halloween, Singles’ Day, Black Friday, Cyber Monday and Christmas as well as…


AfterPay Insights’ monthly forecast is back with this September outlook for e-commerce in the Netherlands, Germany and Norway. September marks the start of the post-summer period and Peak Season slowly comes into view. AfterPay Insight set out to map Dutch, German and Norwegian consumers’ shopping…