Norway ⁽²⁷⁾

During the first half of November, 49% of Norwegian consumers state that they will make at least one purchase on either Black Friday or Cyber Monday. This is significanly higher than in Germany and the Netherlands where purchase intent levels are at 41% and 36%…

New research data for the first half of November is added to our research, now containing responses from almost 55.000 consumers in The Netherlands, Germany and Norway over a period of eight months. The long-term online purchase trend shows that purchases peak at an all-time…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November, Norwegian…

AfterPay Insights’ research into Norwegian Fashion Shoppers’ expectations of the upcoming peak season sales and their purchase intentions reveals some interesting findings. The majority of Norwegian Fashion Shoppers state that they intend to purchase within Fashion during the upcoming peak season. Heavy Fashion Shoppers (making…

Consumers’ awareness around Singles’ Day as a sales event is not yet high enough to make it a serious contender of more traditional sales events like Black Friday, Halloween, ‘Sinterklaas’ and Christmas. In Germany, only 6% of consumers are aware of the Singles’ Day sales…

We have added new research data for the second half of October. Our research now contains responses from over 50.000 consumers in the Netherlands, Germany and Norway over a period of seven months. The long-term online purchase trend shows the same development patterns across all…

New consumer data for the second half of September has been added to our research. This means our research now contains responses from almost 45.000 consumers in the Netherlands, Germany and Norway over a period of 7 months. From a high-level perspective, long-term online purchase…