Norway ⁽¹³⁾

Instead of being entertained at cinemas, concerts, theatre shows, during sports and team activities and social gatherings, lockdown measures forced consumers to explore different ways to entertain themselves - at home. How has this impacted online purchases in Media and Entertainment (books, movies, games, music)?…

We have added new research data for the first half of June. Our research now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Results from the new survey responses show that e-commerce purchase growth…

Food and Groceries is the rising star within e-commerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to focus…

Fashion is the biggest product category in e-commerce. But it is, due to its selective nature, also highly vulnerable. And with a global pandemic, looming economic crises and brick-and-mortar stores on lockdown, Fashion is all the more exposed. It is no surprise that every industry…

The impact of the corona-outbreak is still noticeable all around us. However, countries around the world have started easing restrictions, hopefully giving way to economic recovery. In parallel, consumers’ changed e-commerce behavior is slowing down and growth hits a plateau. This is confirmed by the…

Data from AfterPay Insights’ research into the e-commerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online consumers in Norway show the most opposite behavior when…

It seems like the initial impact of the pandemic in Europe is now behind us. Where consumers’ first reaction was to stockpile, it now looks like consumers in The Netherlands, Germany and Norway understand the longevity of the situation. Our previous blog posts have shown…