New consumer data from The Netherlands, Germany and Norway has been added to our research, expanding our research base to more than 11.400 respondents and generating consumer e-commerce insights that span two months.
With this new data we have found that e-commerce purchases since the beginning of the corona outbreak have overall increased 33% in The Netherlands, Germany and Norway after the last two weeks of April. This is in line with the projections that we made in the beginning of April. The current overall increase is primarily driven by growth in Gardening Tools, Fashion, Media & Entertainment,Take away food, Food and Groceries and Hardware where growth rates exceed +50%.
Also in line with our projections in early April is that consumer demands have increased and are still on the rise. However, satisfaction on merchants’ performance is – in some areas – decreasing. Satisfaction with fast delivery, for example, has dropped more than 10% in The Netherlands since end of March. It is essential that merchants are aware of this and investigate how to overcome these new challenges.
The addition of the most recent data point has also enabled us to create new consumer segments: light shoppers, medium shoppers and heavy shoppers. These segments have recognizable characteristics and e-commerce needs that we will elaborate on in our upcoming blog posts.
As we have now gathered data from multiple data points in March and April, we are able to create trend lines. Select the country that you would like to investigate further (or select ‘All’) and drill down to reveal time lines on if consumers have shopped online more or less, why they have done so, how product categories have developed over time as well as which delivery and payment methods they chose in March and April.
We have already found that differences between The Netherlands, Germany and Norway exist. Learn more about recent changes in Dutch consumers e-commerce behavior in our latest deep dive about The Netherlands. Also stay tuned for in-depth analyses about German and Norwegian consumers in the week to come.