Insight ⁽²⁾

As consumers transfer more purchases from offline to online, venturing into new categories, also comes a change in mindset from a consumers’ point of view. Offline habits and expectations have now completely transferred to the digital experience. With this also comes a challenge for merchants.

It seems like the initial impact of the pandemic in Europe is now behind us. Where consumers’ first reaction was to stockpile, it now looks like consumers in The Netherlands, Germany and Norway understand the longevity of the situation. Our previous blog posts have shown…