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April 28, 2020

Consumers transfer offline demands to online shopping, and their satisfaction decreases

As consumers transfer more purchases from offline to online, venturing into new categories, also comes a change in mindset from a consumers’ point of view. Offline habits and expectations have now completely transferred to the digital experience. With this also comes a challenge for merchants.

April 22, 2020

Consumers adjust to the ‘new normal’ in April: shift from seeking distraction to more varied indoor activities

It seems like the initial impact of the pandemic in Europe is now behind us. Where consumers’ first reaction was to stockpile, it now looks like consumers in The Netherlands, Germany and Norway understand the longevity of the situation. Our previous blog posts have shown…