In this blog we zoom into German consumers’ preferences and intended behavior for the upcoming Black Friday and Cyber Monday week. As we started tracking these aspects since the first half of September we now see some interesting developments mid-November. By the first half of…
Read moreNew research data for the first half of November is added to our research, now containing responses from almost 55.000 consumers in The Netherlands, Germany and Norway over a period of eight months. The long-term online purchase trend shows that purchases peak at an all-time…
Read moreHo-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November, 23%…
Read moreConsumers’ awareness around Singles’ Day as a sales event is not yet high enough to make it a serious contender of more traditional sales events like Black Friday, Halloween, ‘Sinterklaas’ and Christmas. In Germany, only 6% of consumers are aware of the Singles’ Day sales…
Read moreWe have added new research data for the second half of October. Our research now contains responses from over 50.000 consumers in the Netherlands, Germany and Norway over a period of seven months. The long-term online purchase trend shows the same development patterns across all…
Read moreThis blog post originally appeared in English. Read it here. AfterPay Insights untersucht die Einstellung der Verbraucher hinsichtlich der kommenden Hauptsaison im Bereich E-Commerce. Dieser erste Bericht beruht auf den Daten der letzten fünf Wochen. Wir werden dies im weiteren Jahresverlauf wöchentlich fortführen. Heute geben…
Read moreAn analysis of German Fashion Shoppers’ expectations of the upcoming peak season sales as well as their purchase intentions shows several relevant findings. When it comes to purchase intentions, around 50% of German Fashion Shoppers state that they intend to purchase within Fashion during…
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