Findings week 43 ⁽⁹⁾

During the first half of November, 49% of Norwegian consumers state that they will make at least one purchase on either Black Friday or Cyber Monday. This is significanly higher than in Germany and the Netherlands where purchase intent levels are at 41% and 36%…

By the first half of November, 36% of Dutch consumers state that they will purchase on either Black Friday or Cyber Monday. And even though Black Friday is three times the size of Cyber Monday and has almost twice the conversion rate from awareness to…

In this blog we zoom into German consumers’ preferences and intended behavior for the upcoming Black Friday and Cyber Monday week. As we started tracking these aspects since the first half of September we now see some interesting developments mid-November. By the first half of…

New research data for the first half of November is added to our research, now containing responses from almost 55.000 consumers in The Netherlands, Germany and Norway over a period of eight months. The long-term online purchase trend shows that purchases peak at an all-time…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November, Norwegian…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November,…

Ho-Ho-How many Christmas gifts have consumers already shopped for under the Christmas tree this year? Find out in Santa's Gift-O-Meter! Here AfterPay Insights tracks the pace of Dutch, German and Norwegian consumers’ gift shopping and how this accumulates over time since September. By mid November, 23%…