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Findings week 39 (11)

Peak Season: Top 4 important customer journey insights for e-commerce

Disclaimer: our analytics have focused online shopping in general. The inspiration- and research stages of the purchase journey are heavily dependent on the specific product categories. Our aim has instead been to understand cultural differences between countries.Peak season is here, hot and happening now. This…

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Norwegian Fashion Shoppers go for casual looks this Peak Season and plan to score the best Fashion deals on Black Friday and ‘after Christmas’

AfterPay Insights’ research into Norwegian Fashion Shoppers’ expectations of the upcoming peak season sales and their purchase intentions reveals some interesting findings. The majority of Norwegian Fashion Shoppers state that they intend to purchase within Fashion during the upcoming peak season. Heavy Fashion Shoppers (making…

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