Findings week 12 ⁽⁴⁾

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April 30, 2021

~10% of consumers start buying online during the past year but they are much less satisfied and 1 in 3 have concerns about the online purchase process

Over the past six months we see that the share of online purchases (of the total of all purchases) increases. Loyalty to online channels is high, staying strong even though lockdown measures show signs of easing. Another key driver for the growth of e commerce in…

April 19, 2021

Short-term online purchase development driven by Offline Loyal Shoppers’ occasional online purchases; sustainable e-commerce growth driven by continuously increasing loyalty

While the number e-commerce purchases fluctuates dramatically over the past six months, consumers’ overall share of spend online (reflecting the loyalty to the online channel) steadily develops and even increases during the same time period. But how are these two metrics – shopping frequency and…

April 9, 2021

3 in 4 consumers shop online, number of purchases drops while online share of spend remains virtually unchanged: consumers stay loyal to online in March 2021

In this newest AfterPay Insights blog, we look at the inflow into e-commerce in March. Do Dutch, German and Norwegian consumers continue to shift their purchases from brick-and-mortar stores to online channels? What does the development look like for Light, Medium and Heavy Shoppers? We…

April 1, 2021

April E-Commerce Forecast: total purchases keep momentum and ‘Online Loyal Shoppers’ continue further shift to e-commerce in April

AfterPay Insights’ monthly forecasts are back with this April outlook for e-commerce in the Netherlands, Germany and Norway. The latest survey results indicate that German consumers intend to increase their overall purchases, while Norwegian and Dutch consumers state they will continue to buy at the…