~10% of consumers enter e-commerce during the past year but ‘New Online Shoppers’ are much less satisfied and 1 in 3 have concerns about the online purchase process
How much terrain is there still to win for merchants? What are they key drivers and barriers for New Online Shoppers (consumers who have entered e-commerce in the past year) to shop online (more) in 2022? And do these differ for Existing Online Shoppers? How…
Read more