Deep dive ⁽²⁶⁾

Our mid-June research – now covering more 7.400 interviews with Norwegian online shoppers - indicates that Norwegian consumers will reduce their overall purchases in July (i.e. both online and offline purchases). If Norwegian consumers act on their intentions in July, this will break the trend…

Dieser Artikel ist auch in deutscher Sprache erhältlich. Our end of June research – now covering more 7.400 interviews with German online shoppers - indicates that German consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time,…

Our end of June research – now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. in both online and offline purchases). It is worth noting that July is a summer month,…

Instead of being entertained at cinemas, concerts, theatre shows, during sports and team activities and social gatherings, lockdown measures forced consumers to explore different ways to entertain themselves - at home. How has this impacted online purchases in Media and Entertainment (books, movies, games, music)?…

Food and Groceries is the rising star within e-commerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to focus…

Fashion is the biggest product category in e-commerce. But it is, due to its selective nature, also highly vulnerable. And with a global pandemic, looming economic crises and brick-and-mortar stores on lockdown, Fashion is all the more exposed. It is no surprise that every industry…

This post was originally published in English. Uit onderzoek door AfterPay Insights onder ruim 5.500 consumenten in Nederland sinds de uitbraak van het coronavirus blijkt dat online aankopen met 48% zijn gestegen ten opzichte van het normale online koopgedrag van Nederlandse consumenten voorafgaand aan de…