Deep dive ⁽¹⁷⁾

Dieser Artikel ist auch in deutscher Sprache erhältlich. This article is an updated version of the deep dive into German e-commerce following April. Data from AfterPay Insights’ research into the e-commerce behavior of 5,500 German consumers shows that purchases are up +36% in May compared…

From a merchant perspective, AfterPay Insights previous research shows that one of the most critical aspects to attract and retain customers is to be perceived as ‘secure’. And this has become even more central since the corona outbreak. But how do consumers interpret a ‘secure’…

This post was originally published in English. Uit onderzoek door AfterPay Insights onder ruim 3400 consumenten in Nederland sinds de uitbraak van het coronavirus blijkt dat online aankopen met 32% zijn gestegen ten opzichte van het normale online koopgedrag van Nederlandse consumenten, dus voorafgaand aan…

Data from AfterPay Insights’ research into the e-commerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak. In contrast to the other countries analyzed by AfterPay Insights, online consumers in Norway show the most opposite behavior when…

Data from AfterPay Insights’ research into the e-commerce behavior of 3,400 German consumers shows that purchases are up +36% compared to before the corona outbreak. The increase of online purchases is largely driven by existing online shoppers buying more. Both infrequent- and heavy shoppers have…

Deze post is ook te lezen in het Nederlands. AfterPay Insights research among more than 3,400 consumers in the Netherlands since the corona outbreak reveals that e-commerce purchases are up +32% compared to Dutch consumers’ normal online shopping behavior, so preceding the corona outbreak. The…

With the rise of the global pandemic also comes a time of uncertainty for many people. Uncertainty is undeniably linked to worries. These worries not only preoccupy consumers’ thoughts, but also translate to an impact in their purchasing behavior. For some businesses, these changes mean…