Deep dive ⁽²⁸⁾

July 30, 2020

Dutch ‘Heavy Shoppers’ slow down purchases and consumers actively save money while shifting purchases to online

Our first half of July research – now covering more than 9.600 interviews with Dutch online shoppers - indicates that Dutch consumers made less overall purchases (i.e. in both online and offline purchases) in July. It is worth noting that July is a summer month,…

July 10, 2020

Verbraucher in Deutschland geben an, dass sie im Juli einen größeren Anteil ihrer Einkäufe online tätigen werden, während die Einkäufe insgesamt wahrscheinlich zurückgehen

This post was originally published in English. Unsere Marktforschung bis Ende Juni umfasst inzwischen über 7.400 Interviews mit deutschen Online-Käufern. Dabei zeigt sich, dass die deutschen Verbraucher ihre Einkäufe im Juli insgesamt reduzieren werden (d. h. sowohl die Online- als auch die Offline-Einkäufe). Gleichzeitig geben die…

July 10, 2020

Norwegian consumers have a positive financial outlook for July, but are hesitant to further increase purchases

Our mid-June research – now covering more 7.400 interviews with Norwegian online shoppers - indicates that Norwegian consumers will reduce their overall purchases in July (i.e. both online and offline purchases). If Norwegian consumers act on their intentions in July, this will break the trend…

July 8, 2020

German consumers state they will make a larger share of their purchases online in July while overall purchases are likely to reduce

Dieser Artikel ist auch in deutscher Sprache erhältlich. Our end of June research – now covering more 7.400 interviews with German online shoppers - indicates that German consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time,…

July 4, 2020

Dutch shoppers say they will reduce their overall purchases in July but continue to shift purchases to online channels

Our end of June research – now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. in both online and offline purchases). It is worth noting that July is a summer month,…

July 1, 2020

Media and Entertainment e-commerce purchases universally appeal to consumers, but are sensitive to current societal developments

Instead of being entertained at cinemas, concerts, theatre shows, during sports and team activities and social gatherings, lockdown measures forced consumers to explore different ways to entertain themselves - at home. How has this impacted online purchases in Media and Entertainment (books, movies, games, music)?…

June 16, 2020

Food and Grocery e-commerce booms and growth is driven by digital-savvy consumers’ necessities rather than desires

Food and Groceries is the rising star within e-commerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to focus…