Tracking consumer behavior in e-commerce

Remember the winter interim forecast, with GDP growth in the EU of 4% in 2022 and 2.8%* in 2023? Those were some great numbers to look forward to, post pandemic. Unfortunately, things have changed with the invasion of Ukraine. Gas prices are skyrocketing, inflation is shooting up and more and more families are worrying about how to make ends meet.

That makes us think and talk about our own personal finances at AfterPay Insights. Following the news, inflation rates and our own individual increasing monthly spending on bills and groceries, we asked consumers ho… Read more

The way we pay is changing. By interacting with our dashboard, we learn about the rising popularity of paying for your order, after it is delivered to your doorstep. We call this Buy Now, Pay Later, or in short, BNPL. This BNPL could either be a payment that covers the full amount all at once, or a split payment that has three different due dates, that each share a third of the due amount.

This blog answers our questions on how shoppers pay in online check out, which methods of Buy Now Pay Later are most popular, how actively do shoppers seek for BNPL payment op… Read more

AfterPay Insights’ monthly forecasts are back with this May outlook for e-commerce in the Netherlands, Germany, Norway and the UK. Do Dutch, German, Norwegian and British consumers intend to increase or decrease their shopping in May? What does this mean for e-commerce growth in May? And which categories can we expect to grow or decline from both the online and offline perspectives?

Our results show not the same increase in April’s volumes as previous years, and so it looks like consumers intend to decrease their overall purchases in May. And compared to our … Read more

Going green is still a hot topic among consumers, big brands, and governments. Under a new law, plastic straws, cutlery, plates, cottons swaps and other single-use plastic items are banned in the European Union since July 2021. Plastic bottles, and in many countries soda cans now have a deposit, too. These regulations are to reduce the carbon footprint and eventually have a negative carbon footprint.

Sustainability is becoming increasingly more important in consumer purchases when we see all the studies and reviews published online. Shoppers seem to be actively … Read more

Blog 100 cannot go without notice. It has been two years since the start of our consumer tracking and blog writing. What started off as a vision for Thought Leadership, soon also turned into provision for bespoke insights to help our merchants grow. Leveraging insights to make business decisions and build campaigns on, adds to quality of loyalty, and build relationship.

So many questions, so many learnings. To celebrate blog 100, we look back to see how, not just our and consumers’ lives have evolved, but also how things change over the cours… Read more

Two categories that take the lead in Europe remain Fashion and Food/Health Products. Norwegians plan to buy tickets for going out and start to travel in April.

This month’s outlook shows the success of the Food/Health Products in all four countries combined. Are you also working up an appetite to learn how other product categories are doing? And how do countries and their product shares differ from one another on the coming month? Keep reading and find out!

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Written by Insights Team.

Tags:

• Findings week 14
• Germany
• Norway
• The Netherlands
• United Kingdom

In the light of our 100th blog on AfterPay Insights, we thought it was a great time to not just celebrate the magic number, but the people behind the blog, too. Introducing one of the pioneers and the biggest brain behind the numbers. No data too big or too small, helping AfterPay to understand consumers, consumer behavior and needs, and how daily lives and e-commerce are impacted with what happens across the globe: all-smiles Andreas Nergård. Up close and personal for the very first time.

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Written by Insights Team.

Tags:

• Celebration #100
• Expert interview