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Tracking consumer behavior in e-commerce

Ongoing consumer research into the online shopping behavior of consumers in the Netherlands, Germany and Norway. We aim to provide insights into consumer attitudes, behavior and shifts in consumption and preferences. Whatever the reason for these shifts may be – trends, public opinion or a pandemic – AfterPay Insights is here to help you understand the e-commerce landscape.

Consumer Insights Dashboard

Filter, segment and slice our consumer research data below to generate actionable insights that help you understand the e-commerce landscape of today and tomorrow.  

 

Insights blog

Our findings on the corona outbreak's impact on consumers' e-commerce behavior. We aim to update our data set on a weekly basis, with daily analyses, deep dives and expert interviews along the way. Stay tuned!

Peak Season 2022 Preview: This is consumers’ status quo leading up to the biggest sales events of the year

Peak Season 2022 is rapidly approaching. And so is our rebranding. From October 4th, AfterPay and AfterPay Insights are transforming into a new brand. AfterPay’s new name will be Riverty, and AfterPay Insights transforms into Riverty eCommerce Review.
 
All during Peak, AfterPay Insights, and from October 4th Riverty eCommerce Review, are here to support you with in-depth insights into how consumers plan to shop. Our Peak Season series contains e-commerce forecasts for Singles’ Day, Black Friday, Cyber Monday,… Read more

Written by Insights Team.

September Outlook: Going into peak, online volumes are on par with 2021

AfterPay Insights’ monthly forecasts are back with this September outlook for e-commerce in the Netherlands, Germany, Norway, and the UK. Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in September? What does this mean for overall e-commerce growth in September? And which categories can we expect to grow or decline from both the online and offline perspectives?

A quick look back at the August development reveal that online volumes (number of online purchases across all countries) are on par … Read more

Written by Insights Team.

Higher volumes in summer 2022 compared to 2021

AfterPay Insights’ monthly forecasts are back with this August outlook for e-commerce in the Netherlands, Germany, Norway, and the UK. Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in August? What does this mean for overall e-commerce growth in August? And which categories can we expect to grow or decline from both the online and offline perspectives?

A quick look back into the July data tells us about the different trends in the four countries. What is most interesting is that the volumes are higher in July 2022, … Read more

Written by Insights Team.

Food/Health Products takes the lead (30%) in overall shopping shares, Fashion is a close second (26%)

AfterPay Insights’ monthly forecasts are back with this July outlook for e-commerce in the Netherlands, Germany, Norway, and the UK. Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June? What does this mean for overall e-commerce growth in July? And which categories can we expect to grow or decline from both the online and offline perspectives?

A quick look back into the June data tells us about the different trends in the four countries. It appears that the UK, the Netherlands and Norway … Read more

Written by Insights Team.

High satisfaction in Media and Entertainment. Popular Cosmetics category needs improvement

 

Buying Media and Entertainment usually is what you see, what you get.
For example, singing up for a subscription-based TV channel or music platform, purchasing book or video game, tends to be a single check out and you are good to go. These products or services either cannot be returned (books), or have a way to cancel the subscription, which means it takes away the whole journey of making a return and waiting for it to be processed. Therefore, Media and Entertainment leaves shoppers with the highest overall satisfaction.Read more

Written by Insights Team.

The June Outlook sees a mix of growing product categories: what do online shoppers intend to buy?

AfterPay Insights’ monthly forecasts are back with this June outlook for e-commerce in the Netherlands, Germany, Norway, and the UK. Do Dutch, German, Norwegian and UK consumers intend to increase or decrease their shopping in June? What does this mean for overall e-commerce growth in June? And which categories can we expect to grow or decline from both the online and offline perspectives?

A quick look back into the May data tells us about the different trends in the four countries. It appears that both the UK and Germany have in increase in online volumes in th… Read more

Written by Insights Team.

Revolutionizing the world of shopping with Quick Commerce and paying via Buy Now Pay Later 

A new trend is shaking up the world of shopping: quick commerce (qCommerce) meets consumers’ needs for convenient order, flexible payment, and delivery processes – and as quickly as possible. But does this have the potential to shape how we consume in the future? And how can online retailers adapt and meet the needs for flexibility by offering flexible payment solutions? We asked these questions and more – and our expert Sebastian Ehrke, Director for Ecosystem Growth, gives all the answers.  

Why do we see a strong trend towar… Read more

Written by Insights Team.

The use of financial and aggregating apps helps consumers with their financial situation, creating overview and with all their payments

Remember the winter interim forecast, with GDP growth in the EU of 4% in 2022 and 2.8%* in 2023? Those were some great numbers to look forward to, post pandemic. Unfortunately, things have changed with the invasion of Ukraine. Gas prices are skyrocketing, inflation is shooting up and more and more families are worrying about how to make ends meet.

That makes us think and talk about our own personal finances at AfterPay Insights. Following the news, inflation rates and our own individual increasing monthly spending on bills and groceries, we asked consumers ho… Read more

Written by Insights Team.

The rising popularity of Buy Now Pay Later: how the young payment method is taking over online shopping and new categories

The way we pay is changing. By interacting with our dashboard, we learn about the rising popularity of paying for your order, after it is delivered to your doorstep. We call this Buy Now, Pay Later, or in short, BNPL. This BNPL could either be a payment that covers the full amount all at once, or a split payment that has three different due dates, that each share a third of the due amount.

This blog answers our questions on how shoppers pay in online check out, which methods of Buy Now Pay Later are most popular, how actively do shoppers seek for BNPL payment op… Read more

Written by Insights Team.

May Outlook / European shoppers all plan to buy something different in May: The Dutch get ready for Summer, Germans dine, Norwegians travel and UK plans BBQ’s and picnics.

AfterPay Insights’ monthly forecasts are back with this May outlook for e-commerce in the Netherlands, Germany, Norway and the UK. Do Dutch, German, Norwegian and British consumers intend to increase or decrease their shopping in May? What does this mean for e-commerce growth in May? And which categories can we expect to grow or decline from both the online and offline perspectives?

Our results show not the same increase in April’s volumes as previous years, and so it looks like consumers intend to decrease their overall purchases in May. And compared to our … Read more

Written by Insights Team.

Sustainability sells: make it part of your values and strategy to win over conscious consumers

Going green is still a hot topic among consumers, big brands, and governments. Under a new law, plastic straws, cutlery, plates, cottons swaps and other single-use plastic items are banned in the European Union since July 2021. Plastic bottles, and in many countries soda cans now have a deposit, too. These regulations are to reduce the carbon footprint and eventually have a negative carbon footprint.

Sustainability is becoming increasingly more important in consumer purchases when we see all the studies and reviews published online. Shoppers seem to be actively … Read more

Written by Insights Team.

Blog 100 – Two years of tracking and two years of change

Blog 100 cannot go without notice. It has been two years since the start of our consumer tracking and blog writing. What started off as a vision for Thought Leadership, soon also turned into provision for bespoke insights to help our merchants grow. Leveraging insights to make business decisions and build campaigns on, adds to quality of loyalty, and build relationship.

So many questions, so many learnings. To celebrate blog 100, we look back to see how, not just our and consumers’ lives have evolved, but also how things change over the cours… Read more

Written by Insights Team.

April Outlook: Fashion and Health/Health Food products to have the biggest focus online and offline

Two categories that take the lead in Europe remain Fashion and Food/Health Products. Norwegians plan to buy tickets for going out and start to travel in April.

This month’s outlook shows the success of the Food/Health Products in all four countries combined. Are you also working up an appetite to learn how other product categories are doing? And how do countries and their product shares differ from one another on the coming month? Keep reading and find out!

Read more

Written by Insights Team.

Celebrating Blog 100: interview with Andreas. One of the faces behind AfterPay Insights

In the light of our 100th blog on AfterPay Insights, we thought it was a great time to not just celebrate the magic number, but the people behind the blog, too. Introducing one of the pioneers and the biggest brain behind the numbers. No data too big or too small, helping AfterPay to understand consumers, consumer behavior and needs, and how daily lives and e-commerce are impacted with what happens across the globe: all-smiles Andreas Nergård. Up close and personal for the very first time.

Read more

Written by Insights Team.