Blog
Image of COVID-19 Corona Virus

Pandemic impact on e-commerce

Do consumers change their e-commerce behavior during a pandemic situation?
Our insights team has asked consumers in The Netherlands, Germany and Norway about their normal behavior, past purchases, attitudes and future shopping outlook. 

Consumer Insights Dashboard

Here we share an overview of how the corona outbreak impacts consumers e-commerce shopping. Interact and filter the results below.

 

Insights blog

Our findings on the corona outbreak's impact on consumers' e-commerce behavior. We aim to update our data set on a weekly basis, with daily analyses, deep dives and expert interviews along the way. Stay tuned!

German e-commerce is driven by deal-seeking consumers shifting purchases to online, but slows down in August while overall purchases decline

Our first half of July research – now covering more than 9.300 interviews with German online shoppers - indicates that German consumers made fewer overall purchases (i.e. in both online and offline purchases) in July. It is worth noting that July is a summer month, which may impact consumers’ purchase intent. And looking forward, German consumers say that they will reduce their overall purchases in August. However, German consumers also say that they will continue to shift purchases to online channels in August: 14% say they will shift purchases to online channels, … Read more

Written by Insights Team.

Dutch ‘Heavy Shoppers’ slow down purchases and consumers actively save money while shifting purchases to online

Our first half of July research – now covering more than 9.600 interviews with Dutch online shoppers - indicates that Dutch consumers made less overall purchases (i.e. in both online and offline purchases) in July. It is worth noting that July is a summer month, which may impact consumers’ purchase intent. And looking forward, Dutch consumers say that they will reduce their overall purchases in August. However, Dutch consumers also say that they will continue to shift purchases to online channels in August: 16% say they will shift purchases to online channels, and 1… Read more

Written by Insights Team.

End of June update: e-commerce growth is volatile as consumers go into an unusual ‘summer mode’

We have added new research data for the end of June. Our research now contains responses from more than 25.500 consumers in The Netherlands, Germany and Norway over a period of over three months.

Overall, the long-term online purchase development trend shows some distinct phases that are very similar across all three countries. Following an initial boom in online purchases during March/April, growth reached a plateau in May, and then declined at a similar pace in all countries during the first half of June. Purchases then picked up in mid-June and have - by … Read more

Written by Insights Team.

Norwegian consumers have a positive financial outlook for July, but are hesitant to further increase purchases

Our mid-June research – now covering more 7.400 interviews with Norwegian online shoppers - indicates that Norwegian consumers will reduce their overall purchases in July (i.e. both online and offline purchases). If Norwegian consumers act on their intentions in July, this will break the trend that we saw in mid-June, when online purchases increased as an effect of consumers shifting purchases from brick and mortar stores to online - 8% of Norwegian consumers say they shopped more in physical stores, compared to 17% who say they shopped more online. Worth noting is … Read more

Written by Insights Team.

German consumers state they will make a larger share of their purchases online in July while overall purchases are likely to reduce

Dieser Artikel ist auch in deutscher Sprache erhältlich.

Our end of June research – now covering more 7.400 interviews with German online shoppers - indicates that German consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time, German consum… Read more

Written by Insights Team.

Dutch shoppers say they will reduce their overall purchases in July but continue to shift purchases to online channels

Our end of June research – now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. in both online and offline purchases). It is worth noting that July is a summer month, which may impact consumers’ purchase intent. At the same time, Dutch consumers say that they will continue to shift purchases to online channels in July.

This is a continuation of the trend we saw in June, when Dutch on… Read more

Written by Insights Team.

Media and Entertainment e-commerce purchases universally appeal to consumers, but are sensitive to current societal developments

Instead of being entertained at cinemas, concerts, theatre shows, during sports and team activities and social gatherings, lockdown measures forced consumers to explore different ways to entertain themselves - at home.

How has this impacted online purchases in Media and Entertainment (books, movies, games, music)? Which consumers are more prone to buying Media and Entertainment online than others? What will happen once societies open up more? And how big is the impact of warmer temperatures and summer holidays on Media and Entertainment e-commerce? AfterPay I… Read more

Written by Insights Team.

Consumers state that they have made fewer e-commerce purchases in June, slowing down overall growth rates since mid-March

We have added new research data for the first half of June. Our research now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Results from the new survey responses show that e-commerce purchase growth reached a plateau in May, with similarly declining growth rates now developing in the first half of June in all countries. Is this dampening growth t… Read more

Written by Insights Team.

Food and Grocery e-commerce booms and growth is driven by digital-savvy consumers’ necessities rather than desires

Food and Groceries is the rising star within e-commerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to focus on to keep online momentum going? AfterPay Insights decided to find out.

Looking at the full landscape of online product categories, Food and Groceries leads the way in terms of growth. Directly following the corona outbreak, online Food and Grocery purchases boomed like no other category.… Read more

Written by Insights Team.

Fashion continues paving the way for e-commerce

Fashion is the biggest product category in e-commerce. But it is, due to its selective nature, also highly vulnerable. And with a global pandemic, looming economic crises and brick-and-mortar stores on lockdown, Fashion is all the more exposed. It is no surprise that every industry professional wonders what the impact of the corona outbreak on Fashion really is. What are the drivers of growth? And how satisfied are consumers? What dimensions do Fashion merchants need to navigate in the new e-commerce landscape of today? AfterPay Insights decided to find out.
Read more

Written by Insights Team.

Dutch e-commerce growth flattens in May (but still +48%), as concerns about the financial situation in society hold consumers back

Deze post is ook te lezen in het Nederlands.

AfterPay Insights research among more than 5,500 consumers in the Netherlands since the corona outbreak reveals that e-commerce purchases are up +48% compared to Dutch consumers’ normal online shopping behavior, so preceding the corona outbreak. Although Dutch e-com… Read more

Written by Insights Team.

End of May update – a ‘plateau’ in e-commerce growth is reached

The impact of the corona-outbreak is still noticeable all around us. However, countries around the world have started easing restrictions, hopefully giving way to economic recovery.

In parallel, consumers’ changed e-commerce behavior is slowing down and growth hits a plateau. This is confirmed by the two new data points that have been added to our dashboard. With these new data points, we are now able to show you development of e-commerce in The Netherlands, Germany and Norway from end of March until end of May. The first and second half of April are characte… Read more

Written by Insights Team.

Consumers’ need for ‘webshop security’ increases during the pandemic, and it is not really tech-related

From a merchant perspective, AfterPay Insights previous research shows that one of the most critical aspects to attract and retain customers is to be perceived as ‘secure’. And this has become even more central since the corona outbreak. But how do consumers interpret a ‘secure’ webshop? Which dimensions are most relevant to build trust in security? We decided to find out by taking a deep dive into the space of ‘perceived security’.

We found out that ‘security’ is a lot broader than just the technical- and data privacy related aspects that the industry normally… Read more

Written by Insights Team.

Norwegian e-commerce purchases +32% following April, driven by rational needs rather than emotional wants

Data from AfterPay Insights’ research into the e-commerce behavior of 3,400 Norwegian consumers shows that purchases are up +32% compared to before the corona outbreak.

In contrast to the other countries analyzed by AfterPay Insights, online consumers in Norway show the most opposite behavior when it comes to e-commerce. They are skeptical when they project how they will shop in the future, but in reality still continue to increase purchasing online. Norwegian consumers are also very driven by rational motives to shop online and an increasing number of consu… Read more

Written by Insights Team.