Consumer Insights Dashboard
Filter, segment and slice our consumer research data below to generate actionable insights that help you understand the e-commerce landscape of today and tomorrow.
Tracking consumer behavior in e-commerce
Ongoing consumer research into the online shopping behavior of consumers in the Netherlands, Germany and Norway. We aim to provide insights into consumer attitudes, behavior and shifts in consumption and preferences. Whatever the reason for these shifts may be – trends, public opinion or a pandemic – AfterPay Insights is here to help you understand the e-commerce landscape.
Insights blog
Our findings on the corona outbreak's impact on consumers' e-commerce behavior. We aim to update our data set on a weekly basis, with daily analyses, deep dives and expert interviews along the way. Stay tuned!
Biggest Sale, Best Deals: Black Friday is here to stay
Ah, the end of January. Can you imagine only one month ago we were in the hectic days before Christmas listening to Mariah and Michael on the radio. Now we’re already three weeks into the new year, with Blue Monday even behind us. Since Peak Season is done and dusted, it is time to review the holiday sales events. Which of all these sales events are the number one in participation in 2021? Which product category has the most purchases? In in which event do consumers feel they scored the best deal? AfterPay Insights is about to reveal!
About half of all consu… Read more
Tracking consumer inflow during Peak Season: Online shopping volumes spike, as consumers have a higher prioritization of online in December 2021
A new year, a new blog. As it’s almost mid-January 2022, Peak season 2021 is well behind us. What happened in December with online shopping volumes? Is December following the seasonal trend or are we seeing a complete 180 in the data? In which country was Santa’s Nice-list the longest when it comes to average monthly online purchases? And with the Omikron variant doing its round, how is that effecting our offline shopping?
Blog 92 will tell you all about it.
We reach a peak!
As we compare the graph of 2021 to 2020, we see some differences. The… Read more
Tracking consumer inflow during Peak Season in November: online purchase volumes are lower this year, but loyalty to online shopping remains stable in 2021
As we arrive in December, with the holiday and Peak Season still in full swing, we are very excited to dive into the development of online purchase volumes. What have the Black Friday and Cyber Monday sale activities delivered? Stick with us and find out.
“We see that overall volumes are lower this year compared to 2020 [during Peak Season so far]. You would guess that Black Friday and Cyber Monday would crank up the volumes in November. But one sales week will not impact the whole Peak Season.”
Interesting and mixed findings… Read more
Tracking consumer inflow during Peak Season: 75-82% of consumers shop online by end of October, thanks in part to increased online loyalty in 2021
Peak Season is here. The online shopper share has further evolved and grown over the past months. But what are the differences between the four countries that we measure? How do Heavy Online Shoppers influence the whole online shopper base? Also with a world that still experiences a pandemic, we see how staying at home drives shoppers to shopping online versus visiting a physical store. But what else drives consumers into the online shopping field?
This blog is part of a series around Peak Season. Where other blogs look ahead and discuss expectations, the cur… Read more
Black Week is here: ‘Black Friday’ attracts at least twice as many consumers as Cyber Monday, overlap is ~9% as total growth is 7-9%
This article is part of the AfterPay Insights 'Peak Season 2021' series. Click here for the series.
Black Week is here! What can we expect during the peak of Peak ‘21? Our survey data, now covering interviews with more than 105.000 Dutch, German, Norwegian and British consumers, indicates that we can expect the concept of Black Friday to attract at least twice as many consumers as Cyber Monday. Shopper inflow to Black Friday/Cyber Monday is expected to be at least twice as high as the outflow, resulting… Read more
Loyalty during Peak Season: Low prices most effective in swaying consumers to shop with new brands, value-added services generate significant purchase volumes
Peak Season shopping is all about scoring the best deals. But which other aspects play a role in consumers’ shopping behavior when it comes to merchant choice? And which of those aspects are most successful in swaying consumers to give up their loyalty to one merchant – and go for another?
Our latest data from surveys with Dutch, German, Norwegian and British consumers, indicates that the most frequent online shoppers are also the least loyal to the online retailers they buy from. As a result, these consumers are also the most likely for merchants to encoun… Read more
Peak Season: Top 4 important customer journey insights for e-commerce
Disclaimer: our analytics have focused online shopping in general. The inspiration- and research stages of the purchase journey are heavily dependent on the specific product categories. Our aim has instead been to understand cultural differences between countries.
Peak season is here, hot and happening now. This time of the year is the busiest in online and offline purchases. Bustling around the internet channels and shopping streets, all sorts of consumers are eager to get their shopping done across the different categories. Learning about the customer jou… Read more
Peak Season Forecast Part II: Media/Electronics shopper base to grow most, while consumers’ preferences for casual looks to define Black Friday and Cyber Monday Fashion purchases
In this second part of a general Peak Season forecast, we look at the product categories that consumers in the Netherlands, Germany, Norway and the United Kingdom aim to shop at during Black Friday and Cyber Monday, the biggest sales events this Peak Season. Which categories are expected to have the highest share of shoppers? And which categories can expect the highest uplift in shoppers, compared to online shoppers ‘normal behavior’?
Our survey results indicate that a significantly large share of consumers intends to shop Media/Electronics during Black Frid… Read more
Peak Season Forecast Part I: Black Friday, Cyber Monday and Singles’ Day shopper base to grow ~10% in 2021 – growth-driving newcomers are young, convenience-loving consumers
In this first part of AfterPay Insights’ general Peak Season forecast, we look at the expected size of Peak’s biggest sales events (St. Nicholas, Halloween, Singles’ Day, Black Friday and Cyber Monday) in the Netherlands, Germany, Norway and the United Kingdom. Which sales events are most successful in converting consumers to actually making a purchase? Which events attract most newcomers? And who are they?
Our end of September survey results collected among Dutch, German, Norwegian and British consumers indicates that the awareness of the Peak… Read more
Peak Season 2021 Preview: This is consumers’ status quo leading up to the biggest sales events of the year
Peak Season 2021 is rapidly approaching. All during Peak, AfterPay Insights is here to support you with in-depth insights into how consumers plan to shop. Our Peak Season series contains e-commerce forecasts for Halloween, Singles’ Day, Black Friday, Cyber Monday and Christmas as well as overall updates of e-commerce developments along the way. And we have now added British consumers to our research, meaning we are able to publish market specific prognoses for the Netherlands, Germany, Norway and the United Kingdom from here on out.
This blo… Read more
E-commerce in September: Purchase growth to further increase after early post-summer recovery, Fashion, Food and Travel/Transport take the lead
AfterPay Insights’ monthly forecast is back with this September outlook for e-commerce in the Netherlands, Germany and Norway. September marks the start of the post-summer period and Peak Season slowly comes into view. AfterPay Insight set out to map Dutch, German and Norwegian consumers’ shopping intentions during this period of transition. Do they intend to increase or decrease their online shopping in September? And which categories can we expect to grow or decline? Keep reading to find out.
Post-summer e-commerce growth picks up early … Read more
The State of Online Fashion Part III: What are the demands of Fashion Shoppers in 2021?
This article if part of a three-part series 'The State of Online Fashion in 2021'.
Fashion is the biggest product category in e-commerce. Its shoppers buy far more than in any other product category. And as a result, Fashion’s growth sets the pace of e-commerce and often holds up overall development. But it is, due to its selective nature, also highly vulnerable. And the impact of seasonality leaves Fashion all the more exposed. Add to that a global pandemic and the vulnerability of Fashion’s immensely impo… Read more
The State of Online Fashion Part II: Who is the online Fashion Shopper and what sets them apart?
This article is Part I of a three-part series 'The State of Online Fashion in 2021'.
Fashion is the biggest product category in e-commerce. Its shoppers buy far more than in any other product category. And as a result, Fashion’s growth sets the pace of e-commerce and often holds up overall development. But it is, due to its selective nature, also highly vulnerable. And the impact of seasonality leaves Fashion all the more exposed. Add to that a global pandemic and the vulnerability of Fashion’s imm… Read more
The State of Online Fashion Part I: How has online Fashion developed and what drives its growth in 2021?
This article is Part I of a three-part series 'The State of Online Fashion in 2021'.
Fashion is the biggest product category in e-commerce. Its shoppers buy far more than in any other product category. And as a result, Fashion’s growth sets the pace of e-commerce and often holds up overall development. But it is, due to its selective nature, also highly vulnerable. And the impact of seasonality leaves Fashion all the more exposed. Add to that a global pandemic and the vulnerability of Fashion’s imme… Read more
August E-commerce Forecast: how much will Dutch, German and Norwegian consumers shop online and what do they intend to buy?
AfterPay Insights’ monthly forecasts are back with this August outlook for e-commerce in the Netherlands, Germany and Norway. Do Dutch, German and Norwegian consumers intend to increase or decrease their online shopping in August? And which categories can we expect to grow or decline?
Our results show that consumers in all three countries intend to buy overall at a similar level in August as they did in July. At the same time, consumers intend to decrease online purchases, shifting some of their purchases from online channels to brick-and-mor… Read more