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Pandemic impact on e-commerce

Do consumers change their e-commerce behavior during a pandemic situation?
Our insights team has asked consumers in The Netherlands, Germany and Norway about their normal behavior, past purchases, attitudes and future shopping outlook. 

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Here we share an overview of how the corona outbreak impacts consumers e-commerce shopping. Interact and filter the results below.

 

Insights blog

Our findings on the corona outbreak's impact on consumers' e-commerce behavior. We aim to update our data set on a weekly basis, with daily analyses, deep dives and expert interviews along the way. Stay tuned!

September outlook for Norwegian e-commerce is positive as consumers project a shift to online, while strong long-term performance continues

Norwegian consumers are most positive towards increasing purchases in online Fashion in September. This could significantly impact overall September online purchase volumes. Norwegian consumers also project to shift more purchases from brick-and-mortar stores to online channels in September.

Our second half of August research – now covering more than 12.800 interviews with Norwegian online shoppers – reveals that Norwegian consumers made more online purchases at the end of August compared to the temporary low at the beginning of the same month – of which we s… Read more

Written by Insights Team.

German e-commerce will return to growth in September, after predicted August decline, driven by Fashion and consumers’ continued shift to online

German consumers are most positive towards increasing purchases in online Fashion in September. This could significantly impact overall September online purchase volumes. In addition, German consumers’ projections for September are to shift more purchases from brick-and-mortar stores to online.

At the same time, our second half of August research – now covering more than 12.400 interviews with German online shoppers – reveals that German consumers made less online purchases in August. The total number of e-commerce purchases made by consumers is at the same l… Read more

Written by Insights Team.

September outlook: Dutch e-commerce awakens from summer-mode and consumers say they will purchase more online, especially in Fashion

Dutch consumers’ projections for September are to shift more purchases from brick-and-mortar stores to online. Consumers are most positive towards increasing purchases in online Fashion. As this is the largest online category, this could significantly impact overall September online purchase volumes.

Our second half of August research – now covering more than 12.600 interviews with Dutch online shoppers – also reveals that Dutch consumers made less online purchases in August, dampening total e-commerce growth during the summer to +15% since the Corona outbrea… Read more

Written by Insights Team.

First half of August data reveals overall decline in online purchases during the height of summer

We have added new research data for the first half of August. Our research now contains responses from more than 34.000 consumers in The Netherlands, Germany and Norway over a period of over four months.

Overall, the long-term online purchase development trend shows some distinct phases that are very similar across all three countries. After an initial boom in online purchases during March/April, growth across all three countries reached a plateau in May. Following this we see repetitive cycles where purchases decline at the start of each month and increase at t… Read more

Written by Insights Team.

E-commerce in June and July reveals decline and recovery cycle patterns

We have added new research data for the end of July. Our research now contains responses from more than 31.600 consumers in The Netherlands, Germany and Norway over a period of over four months.

Overall, the long-term e-commerce development trends show some distinct phases that are very similar across all three countries. After an initial boom in online purchases during March/April, growth across all three countries reached a plateau in May.

Following this we then see two consecutive cycles of decline and recovery patterns. The first takes place in J… Read more

Written by Insights Team.

Norwegian consumers are hesitant to increase online purchases in August as they prioritise saving over spending

Our latest research – now covering more than 9.500 interviews with Norwegian online shoppers - indicates that Norwegian e-commerce has decreased in the first half of July. Our survey results also show that Norwegian consumers will reduce their overall purchases in August (i.e. both online and offline purchases), and the share of online purchases will likely remain at the same level. This is a notable difference compared to The Netherlands and Germany, where consumers indicated that they will shift more purchases to online channels in August. Worth noting is that Aug… Read more

Written by Insights Team.

German e-commerce is driven by deal-seeking consumers shifting purchases to online, but slows down in August while overall purchases decline

Our first half of July research – now covering more than 9.300 interviews with German online shoppers - indicates that German consumers made fewer overall purchases (i.e. in both online and offline purchases) in July. It is worth noting that July is a summer month, which may impact consumers’ purchase intent. And looking forward, German consumers say that they will reduce their overall purchases in August. However, German consumers also say that they will continue to shift purchases to online channels in August: 14% say they will shift purchases to online channels, … Read more

Written by Insights Team.

Dutch ‘Heavy Shoppers’ slow down purchases and consumers actively save money while shifting purchases to online

Our first half of July research – now covering more than 9.600 interviews with Dutch online shoppers - indicates that Dutch consumers made less overall purchases (i.e. in both online and offline purchases) in July. It is worth noting that July is a summer month, which may impact consumers’ purchase intent. And looking forward, Dutch consumers say that they will reduce their overall purchases in August. However, Dutch consumers also say that they will continue to shift purchases to online channels in August: 16% say they will shift purchases to online channels, and 1… Read more

Written by Insights Team.

End of June update: e-commerce growth is volatile as consumers go into an unusual ‘summer mode’

We have added new research data for the end of June. Our research now contains responses from more than 25.500 consumers in The Netherlands, Germany and Norway over a period of over three months.

Overall, the long-term online purchase development trend shows some distinct phases that are very similar across all three countries. Following an initial boom in online purchases during March/April, growth reached a plateau in May, and then declined at a similar pace in all countries during the first half of June. Purchases then picked up in mid-June and have - by … Read more

Written by Insights Team.

Norwegian consumers have a positive financial outlook for July, but are hesitant to further increase purchases

Our mid-June research – now covering more 7.400 interviews with Norwegian online shoppers - indicates that Norwegian consumers will reduce their overall purchases in July (i.e. both online and offline purchases). If Norwegian consumers act on their intentions in July, this will break the trend that we saw in mid-June, when online purchases increased as an effect of consumers shifting purchases from brick and mortar stores to online - 8% of Norwegian consumers say they shopped more in physical stores, compared to 17% who say they shopped more online. Worth noting is … Read more

Written by Insights Team.

German consumers state they will make a larger share of their purchases online in July while overall purchases are likely to reduce

Dieser Artikel ist auch in deutscher Sprache erhältlich.

Our end of June research – now covering more 7.400 interviews with German online shoppers - indicates that German consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time, German consum… Read more

Written by Insights Team.

Dutch shoppers say they will reduce their overall purchases in July but continue to shift purchases to online channels

Our end of June research – now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. in both online and offline purchases). It is worth noting that July is a summer month, which may impact consumers’ purchase intent. At the same time, Dutch consumers say that they will continue to shift purchases to online channels in July.

This is a continuation of the trend we saw in June, when Dutch on… Read more

Written by Insights Team.

Media and Entertainment e-commerce purchases universally appeal to consumers, but are sensitive to current societal developments

Instead of being entertained at cinemas, concerts, theatre shows, during sports and team activities and social gatherings, lockdown measures forced consumers to explore different ways to entertain themselves - at home.

How has this impacted online purchases in Media and Entertainment (books, movies, games, music)? Which consumers are more prone to buying Media and Entertainment online than others? What will happen once societies open up more? And how big is the impact of warmer temperatures and summer holidays on Media and Entertainment e-commerce? AfterPay I… Read more

Written by Insights Team.

Consumers state that they have made fewer e-commerce purchases in June, slowing down overall growth rates since mid-March

We have added new research data for the first half of June. Our research now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Results from the new survey responses show that e-commerce purchase growth reached a plateau in May, with similarly declining growth rates now developing in the first half of June in all countries. Is this dampening growth t… Read more

Written by Insights Team.

Food and Grocery e-commerce booms and growth is driven by digital-savvy consumers’ necessities rather than desires

Food and Groceries is the rising star within e-commerce. But what do recent developments look like? Which consumers are more prone to buying Food and Groceries online? And what are their motivations for doing so? Which dimensions do Food and Grocery merchants need to focus on to keep online momentum going? AfterPay Insights decided to find out.

Looking at the full landscape of online product categories, Food and Groceries leads the way in terms of growth. Directly following the corona outbreak, online Food and Grocery purchases boomed like no other category.… Read more

Written by Insights Team.